UPSKILLING certificate & 
Micro-credential consulting

From start to finish, we guide university leaders through the business process of creating compelling, marketable, industry-backed, upskilling education, to make informed decisions from the start and capture greater ROI in the end.

Create Education that the Workforce Needs... with certainty!  

At MODRN, we’re more than just consultants; we’re your partners in driving success for your institution’s upskilling programs. Leveraging our proprietary framework, P.I.A. (Portfolio Intelligence Analysis), we offer a tailored approach to assess and develop an optimized workforce education portfolio growth strategy that’s unique to your institution. P.I.A. is anchored in 4 core pillars of credential success:


P.I.A. is anchored in the 4 core pillars of credential success:

  1. Institutional Brand Identity Congruency: Ensuring your programs resonate with your institution’s brand and ethos, and aligning program offerings with your strengths, capabilities, and reputation.
  2. Current Needs of the Professional and Continuing Education Portfolio: Evaluating and addressing the immediate challenges and requirements of your educational portfolio.
  3. Certificate or Credential Marketability: Ensuring your upskilling offerings are attractive, relevant, and in alignment to today’s workforce needs.
  4. Industry Demand Index: Keeping a pulse on industry needs, trends, certifications in the market, new technologies and more, ensuring your offerings are always in demand.


Our seasoned professionals collaborate closely with university and industry leaders. We help you navigate the complexities of the market, recommend the right certificates and credentials to build, foster meaningful partnerships with industry organizations for dual branding and content contribution, and guide you in developing revenue forecasts. We assist in crafting an effective marketing strategy for maximum ROI, and design compelling micro-sites for your certificate and micro-credential offerings.


Our comprehensive consulting services include:

  • Evaluation of your current executive, professional, and continuing education portfolio, coupled with insights on market performance.
  • Cross-industry micro (regional) and macro (national) skills and job demand analysis.
  • In-depth product and market competition analysis.
  • Detailed product pricing data, proforma, and ROI analysis.
  • Brand, market, and product alignment reporting.
  • Strategic pairing with industry associations and organizations.
  • Guidance on product and content structure and outline.
  • Assistance with WIOA product registration at state and county levels, with grant writing services available.
  • Continuing education strategy development.


From inception to execution, MODRN guides college and university leaders through the intricate process of crafting marketable, effective, industry-backed upskilling education. Our goal is to empower you to make informed decisions from the outset, ensuring a robust ROI for your institution and invaluable learning experiences for your students.

Cross Industry Micro (Regional) and Macro (National) Skills and Jobs Demand Analysis - Understanding the job and skills demand of the industry now and over the next ten years allows universities to get ahead of the job needs and educate the future of the industry.
Product and Market Competition Analysis - Understanding the upskilling products already in the market, offered by the industry or fellow university competition is important to ensuring that you are building products with demand and avoiding saturated markets. Building to support industry certifications, not working against them is critical to success.
Product Pricing Data, Proforma, and ROI Analysis - Correct pricing is important to selling any product and achieving the best return on investment, but understanding pricing to the industry, salaries, certificate leveling, and other social and economic factors requires a deeper look to get it right.
Brand, Market, and Product Alignment Report - Who the university is, what they are known for, capitalizing on your strengths as an institution, and aligning those with the right industries and product offerings creates greater alignment and value to the industry and employees.
Industry Association / Organization Partnership Pairing - Partnering with the right industry association or organization ensures that you get it right! Partnerships between industry and higher education ensure dual backing, industry aligned content, marketing opportunities direct into the industry, and true collaboration between industry and higher education. 
WIOA product registration assistance with state and county offices - (Grant Writing Services Available) - Many universities are unaware of the Workforce Innovation and Opportunities Act (WIOA) fund, federal and state funding for workforce education. Certificates and micro-credentials built to WIOA standards can receive large scale grant opportunities and allow for individual scholarships for students to obtain a certificate. Many students can benefit from this financial aid opportunity specifically for skills development programs.
Let us help you build your continuing and executive education strategy today!