The Digital Revolution has created a rapidly changing and increasingly technical marketing landscape, opening a massive need for advanced upskilling and specialized workforce credentials

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The marketing industry has undergone significant transformation, particularly due to the Covid-19 pandemic, which has led to an irreversible trend of adopting a more agile and adaptable approach to marketing strategies. As the crisis unfolded, companies were forced to pivot quickly, adjusting their messages and adapting to changes in supply chains and consumer behavio

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One notable development in the marketing landscape is the increased focus on social media channels. Facebook, instance, is the platform that marketers plan to invest in the most in 2023. While nearly 25% of marketers plan to invest in Facebook for the first time in 2023, the growth of other platforms, such as YouTube, Instagram, TikTok, and Twitter, is expected to outpace Facebook next year.

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With new transformations in AI entering the marketing space, there are a variety of new softwares available to marketers for everything from content development to customer service, and a variety of automations, requiring new skills for everyone in marketing.

Another key trend in the marketing industry is the increasing focus on intent monitoring. As marketers strive to achieve their ultimate business goal of finding buyers who are ready to purchase, understanding who is searching for their solution becomes crucial. This approach enables marketers to target potential customers with precision, ensuring that marketing efforts are directed towards those who are most likely to convert

As the marketing industry continues to evolve, professionals must stay up-to-date with the latest trends, tools, and strategies to remain competitive. This is where industry organizations and MODRN Subject Matter Experts step in, helping education institutions to develop high-quality educational resources and training, aimed at empowering marketing professionals to learn and implement innovative strategies that drive results in a constantly shifting environment.
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Our commitment to bridging the gap between industry and education ensures that marketing professionals have the skills and knowledge necessary to succeed in today's dynamic and competitive marketplace.